—Re-thinking the 'Pampers Village' global digital platform. Pampers is not just about selling diapers, it's about the relationship you have with your child and other parents. These days that relationship increasingly gets explored online, across various networks (social media, google search, blogs, targeted websites...), and a range of devices. Our focus was to highlight the insight Pampers has into the baby stages of development. To develop a genuine, easy-to-digest, filtered resource that parents can connect to anywhere - any way they choose. The platform launched worldwide in 2012 and could be viewed via your chosen device.
Role: Art direction & design (StrawberryFrog, Amsterdam)
This project was my baby for a time. Working alongside a talented team my role included overseeing, developing the design, and selling the client on many moving parts, and weekly presentations. Everything from research, exploration, strategy, user testing, design direction, and creating brand guidelines to aid content development for this uniquely adaptive ecosystem.
W³ Awards Gold - Mobile websites
Academy of Interactive and Visual Arts (2012), Pampers Global Site
Role: Art direction & design (StrawberryFrog, Amsterdam)
This project was my baby for a time. Working alongside a talented team my role included overseeing, developing the design, and selling the client on many moving parts, and weekly presentations. Everything from research, exploration, strategy, user testing, design direction, and creating brand guidelines to aid content development for this uniquely adaptive ecosystem.
W³ Awards Gold - Mobile websites
Academy of Interactive and Visual Arts (2012), Pampers Global Site
Global variations included: UK / Ireland / Netherlands / Belgium / Sweden / Czech Republic / Poland / Romania / Bulgaria / China / Japan / Taiwan / Philippines / Israel / Egypt / Saudi Arabia / South Africa
