—The Bentway is a local Toronto initiative that transforms public space, infusing life and turning forgotten places into creative community experiences. Their presence sparks creativity and inspires the urban imagination, building connections between people and their city. Check out the live site.
Awarded Silver at the Anthem Awards, celebrating purpose and mission-driven work.
From December 2022 to October 2023, I worked under contract on this project with the lovely crew at O/B. My role included:
• Art direction and UX/UI of the new website
• Wrote creative brief to outline the needs of this project to ensure alignment between teams
• Researched initiatives with a similar vision to gather insights and inspiration
• Built a series of strategic mood boards to ideate and inform the design
• Wireframed core pages
• Designed all pages of the website (responsive), integrating guidelines for the new visual expression of the brand and expanding it to create new systems online
• Created a digital style guide for development, defined responsiveness and movement
• Presented designs to key stakeholders of the internal Bentway team as well as to SuperFantastic the company that redesigned the 🔥 brand at the same time.
• Collaborated with others to produce an engaging experience that can evolve
Moodboard/Inspiration, Systems & Wireframes
Website: Online Screencaps
Design Mockups & Roughs
Video: Presenting client updates
