Client: Air Canada
Studio: JWT
Role: Contract — UX/UI Design · Content Strategy
Contract: March – July
Studio: JWT
Role: Contract — UX/UI Design · Content Strategy
Contract: March – July
During my contract at JWT, I contributed to the redesign of key marketing sections on aircanada.com, focused on enhancing user experience and consolidating content across the site.
Key responsibilities included:
• Conducted competitive research and identified main customer pain points with the team
• Brainstormed and developed engaging content ideas collaboratively
• Designed UX and UI for five major marketing sections, including Maple Leaf Lounge, Cabins, In-flight Entertainment, Duty-Free, and Altitude
• Presented and refined design concepts directly with Air Canada stakeholders
• Integrated rich media such as tooltips, Google Street View 360°, interactive videos, and shareable content
• Created Photoshop templates with standardized elements, guides, and grids for design consistency
• Managed image asset selection and placement specifications using Air Canada’s image database
• Developed presentations to communicate design strategy and solutions
• Completed all deliverables and handed off files to the development team; project launch occurred after my contract ended
"Anika was responsible for the UX of the pages we were designing, as well as the conceptualization and design of the pages themselves. She is well-rounded and an extremely likable problem solver. Anika's seniority as a Creative Director allowed her to take on UX responsibilities as well. From a purely technical perspective, Anika understands the platforms she worked with and was able to problem-solve UX issues around them. Anika will completely impress whoever she works for, and they will not want her to leave."
—Simeon Olsberg, Senior Project Manager
Added new maps of the airport, easy access tools to share/print itineraries, explore lounges, inflight entertainment, and relevant related content.
Defining content areas and rich interactive spaces.
These pages peak into the designs for the Cabin section.
