—SunTrust was looking to adapt in the ever-changing global marketplace. The brief was to explore ways to bring them into the future. We gave them interactive community experiences while keeping their focus on human connection. Our ideas centered around connecting employees and customers to the bank and each other. Each branch has a community and the focus of that community is YOU.
For July and August, I worked under contract at Infusion. While there, my tasks included:
• Researched new technology
• Brainstormed ideas for future tech/community inclusion
• Designed a prototype for the community board that we dubbed the ‘Sunwall’
• Worked with a copywriter and creative technologist to ideate. Shown here are 3 ideas that we ended on after presenting a range of others. We also had interesting ideas for better integration with supermarkets where they had an existing presence.
Moodboard (inspiration)
Research— Personal, connected to, and engaged with communities. Anticipate customer needs with experiences that are easy to engage in, delightful and sometimes surprising.
IDEA #1: Humanize the bulletproof glass, and personalize tellers' screens with their names, languages spoken, and community ties. ‘Teammates’ tweet their successes.
IDEA #2: Facilitate community art installations that connect people. Support innovative ideas that further community dynamics through interactivity and engagement.
IDEA #3: Interactive Community Board that lives inside SunTrust bank branches as both a wall and tablet touchscreen interface /app for customers to use while waiting.
The goal was to create a range of playful content featuring: banking tips, and current and upcoming community activities while offering opportunities to interact with bank personnel.
